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Why data hoarders are winning the content game
Social media data + AI video creation = Content machine on autopilot
Marketing teams sweat over content calendars...
...and start from scratch every time.
Guessing in hopes of going viral.
Or at least not creating enough duds to make their clients notice.
But here's the "hack"...
You can pull data from Twitter, Facebook, and Instagram APIs...
Store it in Excel spreadsheets...
Then transform that data into videos that actually work.
When it's all said and done...
...It's not unusual to see 10x the engagement with half the effort.
Now...
Here's an even better "hack"...
It took me weeks to figure this out.
...You can mine HISTORICAL DATA for content gold too.
Those old Excel sheets with months of social media metrics?
Pure content waiting to happen.
All those audience insights, trending topics, and engagement patterns sitting forgotten on your hard drive...
They can tell you exactly what your audience wants more of.
Sure, you may need to do a bit of "tweaking"...
But it's far easier than starting from zero.
(Especially with AI today.)
Now...
I know most marketers are happy with their approach.
If you want to create 20 pieces of content a month from scratch...
You just need to brainstorm 20 different ideas...
...EVERY MONTH!
And they don't really mind the constant grind of wondering what to post next.
After all...
It's just content creation.
It beats cold calling.
But...
I've got a workflow that takes a fraction of the time and effort...
Take that API data you're already collecting.
Store it in Excel and feed it to AI so patterns become obvious.
Feed those insights to ChatGPT to write compelling scripts.
Load those scripts into OpusClips to create professional short videos.
And suddenly...
You're not scrambling for content ideas anymore.
You're transforming data you already have into videos that actually perform.
BTW: The best part is you don't need video editing skills.
If you fall into the group that's tired of the content creation hamster wheel?
Right now...
You can start turning public API data into video gold...
In your corner,
James Foster
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